One of the biggest challenges that bloggers face is “blogger burnout”. How do you keep your blog fresh, day after day, week after week, so people will come back for more and search engines will love you?
Well, newspapers and magazines have to fill up their pages all the time and they have to provide fresh interesting content. They do this by using an editorial calendar.
The editorial calendar is used to plan out content month by month, many months in advance. This allows you to take advantage of things like holidays and national awareness months to generate ideas for blog posts. You won’t have to sit there on the spot struggling to find ideas; you can come up with ideas for your blog post content in advance. When you feel inspired to write something not on your editorial calendar, that’s fine too…but you won’t find yourself frustrated and caught up short day after day.
Is November coming up? You can write blog posts about spending time with family, travel, making reservations, recipes, diet and fitness over the holidays?
Is April coming up? You can write blog posts about Easter, Passover, decorating eggs, spring cleaning, summer holidays…
You can also hold sales or charitable events based on the month, and blog about them in advance.
You can schedule guest speakers who fit in with whatever is going on that month.
Also, you can use your editorial to plan out content for different days of the week. Monday could be Guest Post Day. Tuesday could be Useful Tips day. Wednesday could be Inspirational Quotes Day.
And so on.
You can use a free service like Google Calendar to plan out your editorial calendar.
You’ll find that once you start planning your content out in advance, it will be much easier to fill up your blog with excellent, targeted posts.
And now, again, we come to the blatant self promotion part of this post. Copywriting genius Dawn Abraham, and little ole me, are holding a two-part teleseminar next Wednesday and the Wednesday after that – the 19th and 26th at 8:30 p.m. Pacific Standard Time.
http://www.qualified-lifecoach.com/How-to-Write-an-Article.html
This teleseminar will teach you how to write blog posts and articles that generate multiple streams of income. We are charging for it, but I guarantee you that if you attend both classes, and follow the steps laid out in the classes, you WILL make money from your writing!